Versatex Public Relations Efforts are Paying Big Dividends
Posted by Pam Corn on Thu, Sep 03, 2009 @ 08:47 AM
With the services of public relations firm Becker Marketing Group, Versatex invests heavily in a public relations campaign designed to further enhance the Versatex brand. Recently these efforts were truly highlighted in the August 2009 issue of Building Products Digest, which published a two-page article written by our president, John Pace. In the article titled: "Market PVC trimboards for innovative applications", John discusses the ever expanding reach of PVC trim.
John’s article highlights many different uses of Versatex throughout the country and how builders are not limiting the use of PVC trim to just standard applications like rake boards and fascia. John goes into detail as to where PVC trim is headed and how the workability of Versatex lends itself to many applications that were previously reserved for wood, including interior mouldings. Click here to read John’s entire article.
The Building Product Digest article was just one of dozens of references Versatex has received this past year due to our PR campaign. Publications like Qualified Remodeler, Journal of Light Construction, Pro-Sales,Remodeling Magazine and many others within the industry have picked up stories or showcased new products from Versatex this past year.
Are you working on a Versatex project that you think may be interesting or news worthy? Contact Pam Corn at pcorn@versatex.com, and who knows, you may be featured in your favorite magazine.