Versatex Spotlight: Boise Distribution - Billings, MT
Posted by Pam Corn on Thu, Sep 03, 2009 @ 08:44 AM
In July, Versatex welcomed Boise Distribution in Billings, MT to our ever increasing network of wholesale distributors. Billings becomes the seventh Boise location to distribute Versatex products. The Billings yard is an established branch with a highly professional veteran sales team lead by branch manager, Shawn Egan. For Shawn and his team, they are new to Versatex but not new to PVC trim, having just switched from a competing brand.
“Our people have been thrilled with the switch,” says Shawn. “We are getting the commitment to the category and the sales and marketing support from Versatex that we failed to get before. The result is a sales team that is excited and motivated to sell Versatex,” comments Shawn.
For Versatex Western Regional Sales Manager, Chris Hedlund, who brought them on board, Boise Billings represents a great opportunity for new markets for Versatex.
“Boise has a great reputation, terrific relationships and a super service position in the markets they cover. This allows Versatex’s value proposition to be on full display at the dealer level,” claims Chris. “This will take Versatex into new markets in the West, like Montana and Wyoming, where our products were previously unavailable, which will be terrific,” Chris elaborates.
Boise Billings has hit the ground running by opening up 10 new stocking dealers in their first month as a distributor of our products. Chris and other members from Versatex just finished a complete sales training for the branch and a dealer blitz that introduced Versatex to dozens of additonal dealers. Boise and Versatex are extremely excited about the potential that they see going forward. Versatex hopes to use the Billings location as a spring board to engage the rest of the western Boise locations and to continue to spread Versatex into new markets.